Google TechTalks May 24, 2006
Jared Spool Founding Principal, User Interface Engineering
Jared M. Spool is founder of User Interface Engineering, the largest usability research organization of it's kind in the world. If you've ever seen Jared speak about usability, you know that he's probably the most effective and knowledgeable communicator on the subject today. He's been working in the field of usability and design since 1978, before the term "usability" was ever associated with computers.
ABSTRACT What's the most effective way to strengthen a brand on the internet? Recent research shows that it isn't using traditional branding techniques. In fact, those tried-and-true methods can actually hurt your brand, if implemented poorly.
In this presentation, Jared Spool will discuss how User Interface Engineering's recent usability research has uncovered some fascinating truths about how people perceive brands on the internet.
Uploaded by Google engEDU on May 24, 2006
Some Rights Reserved
22 people count this video as a favorite | Add To Favorites
(16 reviews)
Comments
June 11, 2006
This guy has no idea what he is talking about. Except when he does.
August 3, 2006
Another great presentation by Spool. He is a master.
August 18, 2006
I found the presentation intriguing. The content was excellent.
Add Your Comment
Your Rating:
Please make sure your comments are useful and informative.
Commenting policy