Hoover's Subscriber Site
Description
Project Date: Q3 2005 - Q1 2006
The redesign of the Hoover's subscriber site, the flagship product of Hoover's, was a fantastic challenge for myself and my team. As part of the redesign, we unified our databases, integrated sophisticated new search technology, and incorporated a new brand.
Role
Led interface design and information architecture through several iterations and usability tests; devised major improvements in search results and filtering; designed a completely new advanced search interface with dynamically updated results (AJAX); vastly simplified home page to serve as a gateway into the core features of Hoover's; collaborated with all levels of the organization to conceptualize and produce an outstanding new product.