Hoover's Free Site Funnel
Description
Project Date: Q1 2005
Hoover's is a subscription-based business information provider. Hoover's primary method of generating sales leads for its products is through the Hoover's Free Site, a kind of demo for the full suite of Hoover's tools and data.
As part of the Free Site Redesign, I developed a "Show and Tell" strategy for architecting the site in such a manner as to drive qualified lead generation. This was our Free Site Funnel, and it was the guiding principal for the information architecture and interface design of the site.
Role
Lead role in the development of the process funnel; implemented the funnel through user interface design and information architecture; created the process funnel visualization.