Hoover's Build A List
Description
Project Date: Q3 2005 - Q1 2006
The redesign of the Hoover's subscriber site, the flagship product of Hoover's, was a fantastic challenge for myself and my team. As part of the redesign, we unified our databases and integrated sophisticated new search technology.
This led to us to the creation of an entirely new tool: Build A List. The BAL serves as a kind of advanced search against the Hoover's database of companies and people. It allows the customer to pick from a vast array of criteria. The criteria is presented in collapsible sections. Each change in criteria sends a request back to the server to get a total results count, so that a customer need not ever get zero results for their query.
Role
Led interface design and information architecture through several iterations and usability tests; devised major improvements in search results and filtering; designed a completely new advanced search interface with dynamically updated results (AJAX); wrote the javascript for section expand/collapse.